The B2B online shop with big ambitions.
Online shopping is booming. POOL ALPIN members also prefer to order quickly and easily via the web. We have developed the new online shop according to their wishes.
The shop certainly has ambitions to function as a platform. That's why, in addition to its B2B shop features, it also offers a communication channel and a seamless connection to the POOL-ALPIN administration system.
Putting everything on one card
The article card is a real all-rounder and a centrepiece of the webshop design. It shows everything important at a glance, reacts with a hover effect and is the shortest way to the shopping cart or to the product details. Small card, strong performance.
Satisfied customer experience
It happens that an item expires. But then POOL-ALPIN does not leave its members in the dark, but looks for a replacement. That's what the individual enquiry is for. Fill it out, send it off, sit back.
How much can I order?
Order and monthly limits show who can order how much. Once a limit is reached, the order goes through a release process. Each company decides for itself where the limit is and whether every order is checked.
Hey, there is news
This B2B online shop can be more than just a modernly designed webshop. It keeps POOL ALPIN members up to date via the notification bar and thus takes up the idea of a platform.
Pull out your smartphone and order
The POOL-ALPIN shop gives members all the information they need at their fingertips. The web shop design adapts to the device so that the B2B online shop is both user- and mobile-friendly.
The user experience in the B2B online shop is reflected in the figures. Here is a first impression from practice.
This is where it all starts
The home page is the foyer of the B2B online shop. For some it's the start of the shopping tour, for others it's straight into the administration, because the menu is the interface to the POOL-ALPIN customer portal Synergy.
Depending on their access rights, users can see information from the Synergy customer portal in the menu. A distinction is made between shop administrators and shop users. Depending on the role, different functions are available, such as creating new employees or releasing orders with order limits.
Easier to use and clearer
This is how the product detail pages look in the new webshop design. The pages provide everything B2B customers need - from product photos to tiered pricing and promotions. They can see availability, order quantities and different variants of the product. If an item is not available, the individual enquiry is also omnipresent.
Supplier and detailed information is stored in accordions that are easy to open. In this way, all data is available without overloading the product page.
Check out the checkout
And last but not least, the shopping basket, which once again has a lot to offer. With so many different suppliers, you can imagine that there are a lot of different delivery and payment terms. The shop displays these clearly in the shopping basket. As well as price changes, order limits and the ability to request special quantities at the click of a button.
What's more, the shopping basket can easily be saved as a PDF file and sent to colleagues for approval before the order is placed. The filled basket can also be saved as a notepad and called up as required - ideal for recurring orders.
The same applies to the shopping basket: if an item is no longer available, an alternative is requested via the individual request.
Here is an insight into the tools and technologies that help us develop online shops.